Measurement reliability for Shopify
Marketing data you can trust.
We're building Metricby to connect your store to GA4, Google Ads and Meta, check every number against your real orders, and tell you what's wrong, and how to fix it, in plain language.
Our first app, GA4 Ecommerce Tracking, is ready. Shopify App Store launch next.Measurement health
Revenue reported this week vs. Shopify orders
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Shopify orders
$12,480
source of truth
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GA4
$12,310
−1.4%
- MMeta Ads $13,960 +11.9%
- GGoogle Ads $11,860 −5.0%
Meta is counting 14 purchases twice.
Cause: the Pixel and the Conversions API both send Purchase without a shared event_id, so Meta can't deduplicate them.
Fix: send the order ID as event_id from both. Meta revenue should drop to about $12,500.
The problem
Every platform tells a different story.
Same store, same week. Each platform reports different revenue, and budgets get decided on the wrong one.
Up to 21%revenue gap between platforms
in this example week
Shopify orders · $12,480
GA4
$9,870 · missing purchases
The platform
Connect. Verify. Explain.
Sending events is the easy part. Metricby makes sure they stay right, and tells you why when they don't.
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1GA4 live
Connect every channel
Clean, deduplicated events from one setup. GA4 is live; Google Ads and Meta are next.
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2In development
Verify every number
Every order is checked against what each platform reports, continuously, not once a quarter.
GA4AdsMeta #1040 #1041 #10422× #1043 #1044 -
3In development
Explain what broke
AI finds the cause of every discrepancy and tells you the fix, like a tracking expert on call.
Why did checkouts drop in GA4 this week?
Metricby AI Your theme update on Oct 3 removed the app embed, so checkout events stopped. Turn it back on in Theme settings → App embeds.
AI diagnostics
A tracking expert that never sleeps.
Today, finding out why GA4 and Shopify disagree takes an expert and a few days. Metricby does it in minutes, every day, for every channel.
- Catches breakage right after theme and app changes
- Explains the cause, not just the symptom
- Tells you the exact fix, in plain language
Diagnoses
example store · this weekCheckout events stopped after a theme update
The app embed was removed on Oct 3. 212 checkouts unmeasured.
GA4 counts 38 purchases twice
A gtag in theme.liquid also sends purchase. Remove it to fix.
Consent banner blocks checkout tracking
It loads after the pixel. 22% of checkouts aren't measured.
Google Ads matches Shopify
Within 1.2% this week. No action needed.
Meta events arriving late
Median delay up to 41 min since Oct 5. Monitoring.
Purchases missing from GA4
Buy-it-now orders skip the cart. Recovered 17 from order data.
Available today
It starts with GA4.
Our first app, GA4 Ecommerce Tracking, gets every Shopify purchase into GA4 once, with the right revenue, items and source. No code, no duplicates.
- Full ecommerce funnel, view item to purchase
- Duplicate-safe purchases, recovered if the browser drops them
- Consent modes and a status for every purchase
Shopify
Order #1042
Metricby
sent once
GA4
84.90 USD
Roadmap
From one channel to measurement you can rely on.
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Now
GA4 Ecommerce Tracking
Accurate, duplicate-safe ecommerce tracking for GA4, with a status for every purchase.
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Next
Google Ads and Meta
The same accuracy for conversion tracking and the Conversions API, with built-in deduplication.
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Then
The Metricby platform
Every channel in one place, verified continuously, with AI that explains and fixes discrepancies.
How we build
Built on three principles.
Accuracy over volume.
One correct purchase beats ten tracked events. We measure ourselves by how closely your platforms match your orders.
Explain, don't just alert.
A red dashboard isn't help. Every issue comes with its cause and the exact fix.
Privacy first.
Consent is respected by design. Your data is used to measure your store, never sold, never shared.
FAQ
Questions, answered.
Can I use Metricby today?
Yes. Our first app, GA4 Ecommerce Tracking, is ready for Shopify stores. The full platform, with Google Ads, Meta and AI diagnostics, is in development. Join the waitlist to get early access.
How is this different from other tracking apps?
Most tracking apps send events and stop there. Metricby is built to keep checking that every platform matches your real orders, and to explain what's wrong when it doesn't.
How will the AI use my store's data?
Only to diagnose your own tracking: delivery records, platform results and setup state. Your data is never sold or shared with other stores. See our Privacy Policy.
Do I need a developer?
No. Setup is guided and there's no theme code to edit.
Be the first to trust your numbers.
Join the waitlist for the Metricby platform, or start with GA4 today.